PARTNERING ON ROD WAVE’S MOST HIGHLY ANTICIPATED TOUR YET, WASTEDPOTENTIAL TOOK THE LEAD IN DIRECTING AND PRODUCING EVERY ELEMENT OF THE SHOW’S CREATIVE VISION WHILE ALSO SUPPORTING THE OVERALL TOUR LOGISTICS. COLLABORATING CLOSELY WITH ROD'S CORE TEAM, WE DESIGNED A PERFORMANCE THAT BROUGHT HIM CLOSER TO HIS FANS FROM EVERY PERSPECTIVE. FROM COMMANDING THE STAGE ATOP A CUSTOM CIRCULAR LED RISER TO SOARING ABOVE THE CROWD ON A TURRET ARM, AND RECONNECTING WITH HIS BAND ALONG AN EXTENDED THRUST STAGE, EACH MOMENT WAS CRAFTED TO OFFER FANS AN UNFORGETTABLE EXPERIENCE. THE VISUAL STORYTELLING ELEVATED EVERY BEAT, ENSURING THE ENERGY RESONATED TO ITS FULLEST POTENTIAL.