Our journey began in the dorms of Columbia College Chicago,

where we started as a regional promotions company,

throwing shows in Chicago, Madison, Iowa City, & St. Louis.

Big shout out to Jake Reeder and Elz.

Through trial & error, we ultimately realized that concert promotions alone weren't sustainable.

After a short hiatus, we found the company shifting from throwing shows, to focusing on tour management and show production.

As our knowledge in touring and live performance expanded, more opportunities arose as productions grew increasingly larger.

The need fora team became apparent, and thus, WastedPotential was reignited/reborn.

Despite the Covid pandemic, we added film production to our arsenal.

We directed and produced performances for artists such as Ed Sheeran, Doja Cat, Jack Harlow, and more.

With a vast team built, we’ve been fortunate to work on some of the biggest stages in the world.

From the worlds largest festivals, to award shows and late night TV, we’ve now garnered the experience necessary to pull off such productions.