FROM THE VERY BEGINNING, OUR VISION WAS TO CAPTURE THE RAW, PULSING ENERGY OF A '90S LONDON WAREHOUSE RAVE AND TRANSLATE IT INTO AN UNFORGETTABLE MOMENT ON COACHELLA’S MAIN STAGE. WASTEDPOTENTIAL GUIDED EVERY PART OF THIS ENDEAVOR—FROM CONCEPTUALIZING THE CREATIVE DIRECTION AND DESIGN TO OVERSEEING EVERY DETAIL ON-SITE.
THE RESULT WAS A PERFORMANCE PACKED WITH SURPRISE GUESTS, FLAWLESSLY CHOREOGRAPHED SHOW MOMENTS, AND A SOUNDTRACK THAT IGNITED THE ENTIRE CROWD. WE’RE PROUD TO HAVE DELIVERED A TRULY UNIQUE AND IMMERSIVE ELECTRONIC EXPERIENCE THAT STOOD OUT AS A COACHELLA HIGHLIGHT—ONE THAT STILL HAS PEOPLE TALKING.