WastedPotential provided complete creative direction for Jack Harlow’s 2022 MTV VMAs performance. Jack kicked off the entire show. The concept featured Jack inside a plane as the steward, while various celebrities sat in the plane cabin. The plane featured celebs such as Jimmy Fallon, Becky G, Avril Lavigne, Saucy Santana, Taylor Rooks, and more. The plane scene dynamically transitioned into a paparazzi setting, before welcoming special guest Fergie.